
Freelancer.com is one of the largest and most popular online platforms for freelancers and employers. With over 50 million users² and 6.7 million visits per month⁴, it offers a wide range of opportunities for freelancers to showcase their skills and find work.
But how do you stand out from the crowd and attract employers on Freelancer.com? How do you create a profile that showcases your expertise, experience, and personality? Here are some tips to help you set up a winning profile on Freelancer.com.
Choose a catchy username and headline
Your username and headline are the first things that employers see when they browse through freelancers’ profiles. They should be catchy, memorable, and relevant to your niche. Avoid using generic or random names that don’t reflect your skills or personality. For example, instead of “John123”, you could use “John_Web_Designer” or “John_Creative_Writer”. Similarly, instead of “I can do anything”, you could use “Professional Web Designer with 5 Years of Experience” or “Creative Writer with a Passion for Stories”.
Your username and headline should also include keywords that employers are likely to search for when looking for freelancers in your field. For example, if you are a web designer, you could use keywords like “web design”, “WordPress”, “HTML”, “CSS”, etc. This will help your profile rank higher in the search results and increase your visibility.
Write a compelling overview
Your overview is the main section of your profile where you can introduce yourself, highlight your skills, showcase your portfolio, and convince employers why they should hire you. It should be clear, concise, and persuasive. Here are some tips to write a compelling overview:
- Start with a strong opening sentence that summarizes who you are and what you do. For example, “Hi, I’m John, a professional web designer with 5 years of experience in creating stunning websites for various clients.”
- Use bullet points to list your skills and services. For example, “I can help you with: – Web design – WordPress development – HTML/CSS coding – Responsive design – SEO optimization”
- Include relevant examples of your previous work or link to your portfolio. For example, “You can check out some of my recent projects here: [link to portfolio]”
- End with a call to action that invites employers to contact you or invite you to bid on their projects. For example, “If you are looking for a web designer who can deliver high-quality work on time and on budget, look no further. Contact me today or invite me to bid on your project and let’s get started!”
Add relevant skills and certifications
Freelancer.com allows you to add up to 20 skills and certifications to your profile. These are important indicators of your expertise and credibility that employers look for when hiring freelancers. You should add skills and certifications that are relevant to your niche and that you can prove with evidence. For example, if you are a web designer, you could add skills like “Web Design”, “WordPress”, “HTML”, “CSS”, etc. and certifications like “Google Analytics”, “Adobe Photoshop”, etc.
To add skills and certifications to your profile, go to the Skills section and click on the Add button. You can then search for the skills or certifications that you want to add from the list or type them manually. You can also take skill tests on Freelancer.com to verify your skills and earn badges that will appear on your profile.
Update your profile regularly
One of the best ways to keep your profile fresh and attractive is to update it regularly. You should update your profile whenever you complete a new project, learn a new skill, earn a new certification, or receive a positive feedback from an employer. Updating your profile will show employers that you are active, professional, and constantly improving your skills.
You should also check your profile for any errors or outdated information that might hurt your reputation or credibility. For example, you should make sure that your contact details, availability, rates, and portfolio are accurate and up-to-date.
Conclusion
Freelancer.com is a great platform for freelancers who want to find work online and grow their careers. However, it is also a competitive marketplace where you need to stand out from the crowd and impress employers with your profile.
By following these tips, you can create a winning profile on Freelancer.com that showcases your skills, experience, personality, and value proposition. A winning profile will help you attract more employers, win more projects, earn more money, and achieve more success as a freelancer.
Source: Conversation with Bing, 5/18/2023
(1) Statistics Jobs for May 2023 | Freelancer. https://www.freelancer.com/jobs/Statistics/.
(2) 13 Liberating Freelancer.com Statistics for 2023 – WebTribunal. https://webtribunal.net/blog/freelancer-com-statistics/.
(3) 13 Liberating Freelancer.com Statistics for 2023 – WebTribunal. https://bing.com/search?q=freelancer.com+statistics.
(4) 405 Freelance Statistics for 2023: Market Size, Profile Data & Salary …. https://financesonline.com/freelance-statistics/.
(5) 104 Essential Freelance Stats 2023 [Facts and Trends] – ThriveMyWay. https://thrivemyway.com/freelance-stats/.













